Walk
your
path
The spiritual realm of Medium Anna Taylor.
✨
Role — UX + UI
Tools — Sketch
Agency — Personal client
BRIEF
Anna calls herself a ‘Lightworker’ and is highly regarded in the Surrey spiritual community. Her personal website “Walk your path” needed to reach out to potential new clients and give her a platform to publish her monthly writings.
My responsibilities — Branding · UX design · UI design
Style
With the desire and client freedom to create an impactful visual identity, I had the flexibility to design something that stood out. With peaceful colours and vibrant hues I aimed to strike a balance between the calming nature of Annas work and the modern ethos of the company. The intention was to create a parallax effect between the content and crafted elements – creating the illusion of depth on the page.
The details
Ascetically pleasing visuals and carefully crafted geometric elements gave a unique feeling to this project. Anna was keen to stand out from the crowd and the spiritual nature of the site paired perfectly with the exploration of design elements and the unusual use of layout and space. The visual identity was also considered with its need to work on materials outside of the digital space.
This project allowed us to explore an exciting realm of design ideas and create a site that guided users on a journey to discover how Anna could help them.
