Joëlle Butler

I solve problems and craft details to deliver stand out digital experiences. 

My approach is simple. I believe great user experience is the sum of all elements working in harmony – copy, interactions, design and flow. I design for real users, using research to inform my decisions and testing and iterations to challenge it.

I’ve worked across all product design disciplines (UX, UI, motion and content) for more than 14 years, in some of the biggest technology companies, advertising agencies and startups in the world.

My day to day role spans all aspects of product design from research, user journeys, wire-framing, prototyping, design systems and interface design. I work with clients and stakeholders, run workshops, testing labs, lead teams and mentor juniors. I can also help to make launching a product simpler as I started off my career as a front end engineer. This makes hand-off and collaboration with eng teams on or off-shore much easier.

Tools
Figma, Adobe suite, Principle and many more.

Skills
UX/UI design, Prototyping, Design systems, Illustration.

Companies
Meta, BT, AKQA, SapientRazorfish, Wunderman, M&C Saatchi, Possible, BWM Dentsu, Karmarama, Isobar, Engine and more.

Clients
Google, Microsoft, Deloitte, Disney, HSBC, Barclays, Kellogg’s, Mitsubishi, Toyota, BT, Lego, ITV, Huawei, Pernod Ricard, Bayer, Aviva, EON, American Airlines, Network Rail, The FA, and more.

— Email me for my CV

Design thinking combines some of my favourite things.

Curiosity — Asking questions and understanding problems is in my nature.

Adventure — Exploring the possibilities, because one solution is never enough.

The little things — A neat transition and a beautifully crafted button does it for me.

Uniqueness — I carefully consider and meticulously craft every element to deliver unique outcomes each time.

Simplicity — It should feel natural and easy to use anything I’ve designed.

A challenge — I’m always ready to start thinking about the next project or idea.

The perfect blend of product design, personality and care in her work. Her mastery of sketch and approach to product design was a blessing to our team under tough timelines.

Scott Smallman, UX Lead — Karmarama

Always a pleasure to work with, Jo possess a strong attention to detail which brings rigour and consistency to her work. She crafts the finer details whilst also keeping an eye on the big picture.

Stuart Wakeford, Head of Design — Synergix Health

Joelle is a master of craft. She’s got a fantastic eye for detail and a focus on generating tight, precise visuals. Always challenging the brief for a better result or user experience.

Ryan Wylie, Design Director — Cubo